Samsung TV Plus
100 million monthly active users. 650+ channels. One of the largest free streaming services in the world — and we're turning it into the first interactive content platform on television.
Samsung Electronics · 2024–Present
220 million devices. Real-time audience participation. The living room, reimagined.
I lead the product team responsible for gaming, interactive entertainment, and emerging technology across Samsung's connected TV platform. We're defining what television becomes when it stops being a one-way medium.
Gaming, live participation, interactive commerce, AI-driven personalization — each one is a bet on a future where the screen responds to the person watching it.
100 million monthly active users. 650+ channels. One of the largest free streaming services in the world — and we're turning it into the first interactive content platform on television.
Vote during a live broadcast. Shop what's on screen. Play a game during halftime. We built the interactive layer that sits on top of every channel — the first time a FAST platform has made content participatory at this scale.
We unified Xbox, GeForce NOW, Luna, and more into a single discovery experience. No switching inputs. No downloading apps. Just play.
