Samsung TV Plus · FanVote

The first concert controlled by the audience at home.

Jonas Brothers LIVE. Exclusively on Samsung TV Plus.

A first for FAST.

The first remote-controlled interactive voting experience during a live broadcast on a free ad-supported streaming platform. Ever.

Company Samsung Electronics America
Product FanVote on Samsung TV Plus
Role Head of Product, Visual Displays
Gaming, Interactive, AI TV
Reach 16 countries · 220M+ eligible devices

What happens when you give the at-home audience the power to control a live concert? We built FanVote in a 45-day sprint — a real-time voting experience on Samsung TV Plus that let viewers choose the Jonas Brothers' setlist as the show happened. No app. No login. No second screen. Just the remote in your hand and a direct line to the stage.

It was the first remote-controlled voting experience during a live FAST platform broadcast. It validated CTV as an interactive programming platform. And it established a repeatable blueprint for live interactive entertainment across music, sports, and beyond.

15,000 fans in the arena. Millions more on the couch. They all had a vote.

Vote with your remote. Change the show.

During the live broadcast, three song options appeared on screen during an ad break. Viewers voted using only their TV remote. A countdown timer created urgency. When votes closed, the winning song was announced — and the Jonas Brothers played it live, on stage, minutes later. The immediate cause-and-effect connection between viewer action and live outcome was the breakthrough.

FanVote voting interface - Jonas Brothers LIVE

Impact

26× Higher Engagement
45 Day Build
16 Countries

Shorty Awards Finalist

Recognized for pioneering real-time interactive storytelling on FAST platforms — proving that TV remotes could function as engagement tools, transforming passive viewers into co-creators.

← All Work